Goldstein Group Named as Hubspot Gold VAR for Lead Generation Programs

Goldstein Group Named as Hubspot Gold VAR for Lead Generation Programs

Goldstein Group Communications earned Gold Level status as a Hubspot Value Added
Reseller (VAR).  Hubspot, a marketing automation software company, has more than 2000 VARs, but only 50 have reached Gold Level status to date.

The status is based on the number of clients using Hubspot. GGC became a VAR just under 18 months ago; agency president Joel Goldstein says it shouldn’t be surprising Hubspot has become so critical to client programs in such a short time.

“Showing marketing ROI and measuring what works best has not only been a client priority for some time but a passion for our agency as well,” Goldstein explained.  “Although we’ve always taken pride in the creative awards our work has received, we’ve also focused on coupling strong creative execution with the ability to track the impact of the programs we offer so we can continue to improve them. Hubspot is a powerful tool that allows us to drive our results more intelligently.”

Marketing automation software has helped b-to-b companies understand how prospects enter the sales pipeline, and which of those prospects are most likely to turn into customers.

“Online marketing and content generation have always been more measurable than traditional marketing, but many people remain focused on counting clicks or leads,” Goldstein added.  “Our focus has been on uncovering and understanding which activities generate actual sales opportunities, not just web visits or white paper downloads. It’s a marketing axiom that 50 percent of marketing dollars are wasted, but nobody knows which half.  Now, we know.”

Goldstein Group agency president who builds “Measurably Better Marketing” programs that create WOW experiences for clients.

About the Author:

Joel Goldstein, President

Joel Goldstein, a proud graduate of Kent State University, is the president of Goldstein Group Communications, the agency he founded in 1992. While the agency has evolved during the years from its initial roots as a PR agency to become a full-service lead generation and branding firm, GGC has remained consistent in its focus on serving B2B companies that have some degree of technical or engineered content. Joel drives the agency’s strategy with a particular emphasis on incorporating new technology tools to drive improved performance, a focus on “Measurably Better Results” that has formed the foundation of the agency since its early days.