Resources

Marketing to electrical engineers requires special insight into the unique needs of a technical buyer. What techniques are most effective? In this ebook we discuss 5 stats you ought to know.

In today’s B2B manufacturing landscape, traditional marketing tactics aren’t enough. Engineers and procurement teams demand content that speaks their language—data-driven, application-specific, and technically credible. If you’re ready to cut through the noise and make a measurable impact, download the white paper today.

Marketing for process manufacturers requires a special attention to the unique needs of a technical buyer. What techniques are most effective? In this ebook we discuss 5 stats you ought to know.

Engineers are changing how they research and buy—and so should your marketing. Based on EETech’s 2026 global Engineering Insights Report of 1000 respondents, this on-demand exclusive webinar dives into what drives today’s engineering decisions.

Finding new customers has never been harder. Sales teams are bogged down chasing unqualified leads, CRM adoption is weak, and the marketing-to-sales handoff has never worked with crisp efficiency. The result? Stalled pipelines, longer sales cycles, costly sales systems and too many deals that never close. There’s a better way.

It’s the definitive study on how engineers discover and evaluate products and companies: the annual EETech Engineering Insights Report. Goldstein Group Communications and EETech present this update to the popular EETech global study into the world of engineering, “AI and Next Gen Engineers: New Buying Patterns Call for New Marketing Approaches.”