Resources

Marketing for process manufacturers requires a special attention to the unique needs of a technical buyer. What techniques are most effective? In this ebook we discuss 5 stats you ought to know.

Looking for better ROI from your B2B marketing? You’ll find it inside.

The race to actually apply Marketing AI is on. How do we find ways to incorporate it into corporate strategies and daily activities? What initiatives are gaining the most traction? Read our Roadmap for specific steps to take in applying Marketing AI to your B2B organization.

AI is no longer just a buzzword—it’s the tool that will set successful B2B marketers apart. This webinar is your guide to harnessing the power of AI to transform your marketing strategies and boost your bottom line.

It's an age-old problem for manufacturers: marketers think salespeople don't follow up on leads, and salespeople ask why marketing never generates leads worth pursuing. Sound familiar? It's a common refrain, and it's also wrong.MAGNET and Goldstein Group Communications, two groups with decades of experience solving the growth puzzle for manufacturers, have created this webinar with step-by-step instructions for how to build a sales and marketing machine that finds leads. Creates opportunities. And closes "whale-sized" deals that drive growth. Fill out the form to watch.

Get the latest stats in this webinar from EETech and GGC -- two teams with decades of experience working to market products and services to engineers.   Learn how different generations and engineers in different regions of the world buy products, consume media and make specification decisions. Engineers are hard to reach, but this study will provide a roadmap that’s critical for marketers to use.