Resources

Marketing to electrical engineers requires special insight into the unique needs of a technical buyer. What techniques are most effective? In this ebook we discuss 5 stats you ought to know.

In today’s B2B manufacturing landscape, traditional marketing tactics aren’t enough. Engineers and procurement teams demand content that speaks their language—data-driven, application-specific, and technically credible. If you’re ready to cut through the noise and make a measurable impact, download the white paper today.

Marketing for process manufacturers requires a special attention to the unique needs of a technical buyer. What techniques are most effective? In this ebook we discuss 5 stats you ought to know.

Finding new customers has never been harder. Sales teams are bogged down chasing unqualified leads, CRM adoption is weak, and the marketing-to-sales handoff has never worked with crisp efficiency. The result? Stalled pipelines, longer sales cycles, costly sales systems and too many deals that never close. There’s a better way.

It’s the definitive study on how engineers discover and evaluate products and companies: the annual EETech Engineering Insights Report. Goldstein Group Communications and EETech present this update to the popular EETech global study into the world of engineering, “AI and Next Gen Engineers: New Buying Patterns Call for New Marketing Approaches.”

Every marketer is looking for proven, fresh ideas that work. What pushes prospects to engage? How do I get more sales meetings in the pipeline? What can I do to make my opportunities close faster? Join Goldstein Group Communications for a quick review of 28 of our favorite programs, tactics and measurable success stories to make your program a marketing home run.