Are your salespeople struggling to find and connect with the right decision-makers? Are qualified leads slipping through the cracks? Is your marketing team’s hard work failing to convert into revenue?
These are all valid sales roadblocks faced by many B2B companies. As a technology solution to address these, many sales leaders turn to ZoomInfo as a powerful technology solution. While many think of ZoomInfo as just a database, it’s far more powerful than that.
While ZoomInfo is packed with advanced features to help drive sales performance, it often fails during implementation due to lack of resources or on-staff technology expertise to manage the tool. For true impact and success, ZoomInfo requires either an on-staff resource to manage it effectively – or an outside expert agency to drive its application within your company.
ZoomInfo is a comprehensive B2B sales intelligence platform that helps convert anonymous visits to your site into qualified sales opportunities for your team to pursue. It’s far more than a database — the real value comes from using ALL of its automation features in order to strategically deploy the platform to drive revenue.
At Goldstein Group Communications, we don’t just help you implement ZoomInfo – we transform it into a powerful engine that drives measurable sales results. Most companies invest in ZoomInfo only to see it underutilized. The reason? Sales teams often lack the time and expertise to fully leverage this powerful tool. That’s where we come in.
GGC provides the strategic understanding of the tool that turns ZoomInfo from an expensive database into a revenue-generating machine. It offers a variety of search intent, workflow automation and Account-Based Marketing technologies that uncover people who are in the buying process now – but completely unknown to your sales team. By putting all of its features into play, our dedicated experts build and run your ZoomInfo implementation on a daily basis, freeing your sales team to do what they do best – close deals.
We enhance your existing contact lists with complete, accurate information including missing emails, phone numbers, titles, and firmographic data. Imagine returning from a trade show with a stack of business cards and having complete profiles for each contact – plus additional decision-makers at the same companies – ready for outreach within days.
ZoomInfo can’t operate in a vacuum and needs full integration with any email/marketing automation and CRM platforms used, such as HubSpot, Salesforce or other widely used marketing systems. As campaigns and sales outreach efforts are executed in ZoomInfo, opportunities and contacts that are uncovered will appear in HubSpot and CRM so salespeople can work those leads as part of their regular routines. ZoomInfo shouldn’t be yet another software tool for your salespeople to learn and manage – the integration with your company’s existing platforms just feeds newly discovered opportunities to salespeople as a routine part of their workday.
The magic of marketing is knowing when someone is in the buying process. ZoomInfo can uncover that with its powerful WebSights feature, which highlights when a visitor from a target account visits your site, even if they don’t fill out a form. ZoomInfo will automatically detect the target company visitor, and then launch a salesflow to reach out to the various buying influencer titles at that account to engage the right person in a sales dialogue. While other tools can identify a target account visitor to your site, providing that information to your sales team is of limited value without identifying WHO was actually searching for your solution. ZoomInfo’s automatic salesflow outreach will provide both the company AND the critical contact information needed to turn an unknown visitor into a true opportunity worth your salesperson’s time to pursue.
Perhaps the most powerful sales driver behind ZoomInfo is its Search Intent capability. Identifying people who visit your site as part of the buying process is certainly powerful – but what if we could identify people searching for a solution online who haven’t yet visited your site (but are looking at competitors?) ZoomInfo’s Search Intent feature uses advanced search algorithms to identify people searching on critical keywords relevant to the business – and then will automatically launch a salesflow to contact influential target titles at that company to uncover who’s doing buying research now.
Want to break into specific target accounts? We’ll identify all the relevant decision-makers and influencers at your top targets, then create targeted multi-channel ZoomInfo outreach campaigns that position your solution in front of the entire range of buying decision-makers you care about.
When you work with GGC as your ZoomInfo tool manager, we build out the entire approach in order to get full value from the tool:
We analyze your sales process, team capabilities, and lead qualification workflow to create a customized ZoomInfo strategy.
Our experts set up ZoomInfo, configure integrations with your existing systems, and create automated workflows.
We craft compelling outreach campaigns, including email sequences, call scripts, and social touchpoints.
We continuously monitor results, refine targeting parameters, and adjust strategies to maximize your ROI.
We’ll build monthly dashboards and results data critical to seeing what’s working and what needs improvement, integrating any data reports into your existing CRM or HubSpot/marketing automation dashboards.
Our clients see ZoomInfo transform from an underutilized tool to a central component of their revenue generation strategy:
We've built lead generation technology strategies across manufacturing, electronics, process, industrial automation, professional services and related B2B industries. We understand the buyer’s journey for complex B2B sales channels and can integrate that insight into technology platforms like ZoomInfo.
Our dedicated ZoomInfo specialists understand both the technical aspects of the platform and the sales processes it needs to support, along with how to integrate it into existing software tools at your company.
With our focus on “measurably better marketing,” GGC measure success not by activities but by opportunities created and revenue generated.
Let’s discuss how strategic ZoomInfo utilization can deliver better intelligence, better ROI, and better business outcomes for your company.
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